Mar 2026 – July 2026

NETZET

Full-stack designer • Design Team Lead

My role evolved from hands-on design to leading a team of designers creating performance-driven advertising for a growing DTC brand. I worked across creative concept development, strategy, and production — shaping ideas, developing briefs, guiding creative execution, and staying hands-on with static and video ads when needed.

10×Monthly ad spend scaled

−34%Cost per acquisition

14.4%Best creative CTR

Creative Strategy•Concept Development•Team Leadership•Creative Briefs•Art Direction•Static & Video Ads

SWEET SECRETS

At SweetSecrets, I led the development of performance-driven ad creatives for an interactive storytelling app, shaping concepts, creative direction, and execution.

My role evolved from hands-on design into team leadership, while I continued contributing to creative production when needed.

94% of the account's all-time purchases
during my 4.5 months as design lead

Ad spend supported
by the creative team

Static Ad Examples

Video Ad Examples

WORKLODE

For Worklode, I developed static ad creatives targeting contractors and local service businesses, exploring different messaging angles and visual approaches. The focus was on communicating the product's value through clear, engaging, conversion-oriented advertising.

Static Ad Examples

2022 – 2026

MELSOFT / MOON ACTIVE

Senior Level Designer • Concept Level Designer

LEVEL DESIGN

Designed and developed levels for Family Island's live-ops events, working on gameplay layouts, progression, level implementation, and playtesting. Collaborated with artists, narrative designers, and other teams to refine levels and create engaging player experiences.

Featured Events

The Legend of the Winter Lights

Mother's Day event

*Official Family Island promotional videos. Level design contribution by me; other production and artwork by the Family Island team.

More In-Game Work

CONCEPT LEVEL DESIGN

Developed concepts for Family Island's live-ops events, defining layouts, themes, gameplay structure, and the intended player experience through detailed visual drafts. Collaborated with narrative designers on event stories, missions, items, and upgrades, then handed concepts over to production teams and supported their implementation.